Online Shoppers ‘Planning to Beat VAT Rise’

by Samantha Noble on 20th December 2010

Online consumers will be attempting to pick up bargains before the VAT rise is introduced early next year.

This is according to Tracy North, a spokeswoman for price comparison site Kelkoo, who said web-based companies can expect a busy period after Christmas finishes.

She noted that big ticket items are likely to be among the biggest sellers as shoppers attempt to buy these kinds of products at their current VAT rate, while consumers will also be keen on any special offers that are available.

"Getting a bargain has become a common talking point down the pub, even if it's just a few pounds saved consumers really do like to feel they're getting the best deal," Ms North stated.

According to a recent survey carried out by EPiServer, 45 per cent of internet consumers will check more than one website before making a purchase, with 39 per cent seeking out voucher and discount codes.