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by Oliver Ewbank on 24th December 2010
Online shoppers spent approximately £6.4 billion over the course of November, it has been revealed.
The IMRG Capgemini e-Retail Sales Index revealed an average of £104 per person was spent over the internet by consumers during the month, as well-prepared Christmas shoppers looked for gifts for their loved ones.
Sales were 23.4 per cent higher than in October and 21.5 per cent more than those recorded in November 2009.
Chris Webster, head of retail consulting and technology at Capgemini said the strong figures were indicative of wider trend of consumers migrating online to make purchases.
"This is a trend which is only set to continue particularly as consumers use the power of the web to make their ever-diminishing disposable income go further," he predicted.
Earlier this year, IMRG forecast that online Christmas sales will be 16 per cent higher in 2010 than they were last year as more people seek out bargains.