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by Stephen Logan on 9th February 2010
New research has shown that online marketing businesses have performed better than other advertising sector firms during the recession, maintaining revenue growth.
The Advertising Association and Warc study revealed that, while overall turnover for the industry decreased by 12.7 per cent throughout 2009, internet-based services saw a 3.7 per cent rise in the first nine months of the year.
In the same period, spending on press advertising was down 25.5 per cent and outdoor marketing pulled in 20.4 per cent less money year-on-year.
TV, radio and direct mail all suffered double-digit declines and cinema advertising was also down, but only by a moderate 1.8 per cent.
Tim Lefroy, chief executive of the Advertising Association, said: "The underlying data show not just the painful recession effect overall, but the dynamic reshaping of the UK advertising landscape. For some it’s the perfect storm, for others the perfect opportunity."
Warc recently announced that media prices in emerging economies like Brazil, Russia, India and China will rise in the near future as advertisers continue to spend in the countries.