Online Marketing ‘Should Include Social Media’

by Oliver Ewbank on 27th January 2011

It is important for businesses to ensure they are marketing themselves using the array of social media sites available.

Users of SEO services may be wise to pay attention to advice from Search Engine Land, which suggests people should try to connect with a variety of the sites.

It is important to examine the target audiences and understand which will best suit the services on display.

There are a number of offerings aimed solely at those who want to do business, although it is possible to merge and import contact from an array of channels in order to have a presence on each forum.

The article states Google takes social networks into account when determining the ranking of a page, so making the most of these sites could be a worthwhile exercise.

A similar piece from Search Engine Watch recently told companies to engage with various media platforms to see what is being said about their businesses.