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by Samantha Noble on 4th February 2011
Businesses operating in the hospitality industry should ensure they build up a good reputation online.
This is according to a piece in the Morning Advertiser, which claims internet marketing is an essential component of attracting customers.
Hotel, pub or restaurant owners may turn to SEO services as one way to maintain their web reputation and the article also suggests consumer review sites play a key role in the success of such firms.
"A bad review can have a disastrous effect on business, regardless of if it is fair or not," the publication warns.
Licensee Gerry Price agrees and states a range of online marketing initiatives are "essential" for such companies, using an array of sites to manage reputation.
The latest eCustomerServiceIndex results from eDigitalResearch and IMRG recently revealed consumers are increasingly rating their shopping experience using mobile internet, comparing products and prices to get the best possible deal for their money.