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by Oliver Ewbank on 6th January 2011
Companies involved in online marketing should be developing their strategies for the various digital channels available to them over the course of 2011.
This is the advice of Tanya Kelly, global marketing director at Direct Wines, who told Marketing Week that internet advertising is now an established platform for businesses.
She said her company will be looking to upgrade their own web platform in the coming year, as it is viewed as an "ever more important" part of the marketing mix.
"It is our online presence and selling platform," Ms Kelly added.
Businesses using pay per click services as part of their digital marketing campaigns were recently advised to reappraise their current set of commercials as the new year gets underway.
Practical Ecommerce commentator Scott Smigler said businesses should be planning to revamp underperforming ads so they are closer in nature to those attracting the most clicks from internet users.