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by Andy Williams on 10th November 2010
Businesses running SEO campaigns have been advised to keep up with the latest trends in the field of link building.
According to Search Engine Land commentator Debra Mastaler, there are a host of different forums and news sites that will contain useful content for companies to keep their eye on.
She added that Google, Yahoo! and Bing all run blogs which will frequently contain information on this topic.
Ms Mastaler said that keeping on top of the latest developments in link building will help to give organisations a "competitive edge" over their rivals.
"Keep an eye on what's being discussed by people who do it every day, you'll be able to take advantage of trends and build better links as a result," she advised.
Last week, her fellow Search Engine Land commentator Eric Ward said some companies may be looking to alter their link strategies as a result of the launch of Google Place Search.