Online Christmas Shopping Season ‘In Full Swing’

by Mike Essex on 22nd November 2010

A growing number of consumers are heading online to buy Christmas presents for their loved ones.

Online Christmas Shopping Season 'In Full Swing' According to research published in the IMRG Capgemini e-Retail Sales Index report, there was a 76 per cent increase in the sales of gifts in October, with a total of £5.2 billion being spent during the month.

Online sales have increased by 17 per cent so far this year when compared to the same period in 2009, with the clothing sector recording a 33 per cent increase.

Chris Webster, head of retail consulting and technology at Capgemini, said: "This is a crucial time for e-retailers to beat the competition by using innovative strategies and tactical promotions in the run up to Christmas."

Earlier this month, Search Engine Land commentator Matt Van Wagner said users of pay per click services should focus their festive advertising budgets on their top-performing keywords to take full advantage of the busy shopping period.

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...