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by Mike Essex on 21st December 2010
Companies that wish to take advantage of the growing popularity of the mobile internet should make sure they create marketing campaigns suited to the channel.
This is the advice of Jeff Gillis, a member of the Google Analytics team and Feras Alhlou, a spokesman for E-Nor, who told users of pay per click services they may find they have poor conversion rates for their mobile advertising if they have not optimised their websites properly.
They said there are a number of ways to improve conversion rates in this area and start making profits from mobile marketing.
According to the pair, creating a separate campaign for mobile devices is key, along with sending traffic to a customised landing page.
Their comments follow a recent report from Berg Insight which predicted the global mobile marketing and advertising sector is set to grow substantially between now and 2015.
It forecast annual growth of 41 per cent for the industry.