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by Stephen Logan on 7th January 2011
The Christmas period proved to be a busy one for online retailers, with 86 per cent of British consumers logging on to the internet on December 25th and 26th.
This was more than ten per cent higher than the figures recorded in 2009, according to a study carried out by eDigital Research.
Across the two-day period, 62 per cent of consumers shopped for sale items, while 30 per cent made online purchases on Boxing Day.
Chris Russell, founding director at eDigital Research, said: "Internet use and particularly mobile shopping is predicted to grow in popularity as people take advantage of the 24/7 nature that online shopping affords them."
Last month, a report from analyst Berg Insight predicted that the global mobile marketing and advertising sector is set to grow at an annual rate of 41 per cent between now and 2015.
It said this growth will be driven by the personal nature of handsets which allows brands to create connections with their consumers.