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by Oliver Ewbank on 15th February 2011
Ecommerce could be ideal for those who cannot afford to start up a businesses in the traditional manner.
Entrepreneur Vanessa Brown told the Daily Examiner she was able to establish her company as a result of the low start-up costs, flexible hours and the opportunity to create something niche.
She used online marketing techniques – which may have included SEO services – to become better-known via the web.
Social networking also played a part fellow businesswoman Kristy Rigby's advertising, as she managed to get many 'likes' on Facebook in the early stages of her venture.
Ms Rigby might be wise to continue with such sites, as Search Engine Land recently advised people to use an array of networks to interact with current and potential customers.
She told the publication she expects it to take around six months to build up momentum in her web-based firm, but the low overheads mean this is made easier.