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by Stephen Logan on 2nd February 2010
An industry source has commented that it makes sense why so many people are shopping online in the UK, after a new report showed that UK customers accounted for almost a third of internet sales in 2009.
Kelkoo commissioned the study, which was carried out by the Centre for Retail Research and found that £38 billion was spent by British shoppers during the time period – a statistic that could encourage users of SEO services.
Bruce Fair, managing director of online shopping at Kelkoo, claimed that it was "no surprise" to him to see such results, since the country went through a difficult economic climate and savings of 20 per cent or more can be made online, as opposed to the high street.
He added: "This year is when we will really start to see online sales achieving a significant share of overall retail trade in the UK."
A recent report carried out by 33 Digital suggested that digital advertising in 2010 could be affected by the rise of real-time search, according to Net Imperative.