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by Mike Essex on 17th August 2010
New search engine Swingly has moved into the public beta testing phase after a successful small scale trail with a few hundred selected users.
According to a report on Search Engine Watch, Swingly intends to be a "fact engine" – providing answers to direct queries prefaced with "Who, What and When".
Users of professional SEO services were advised that for some questions, the search engine will provide additional information about the subject of the query, as well as a list of matching answers and facts.
Swingly chief executive officer Andy Hickl said: "We want to demonstrate that there's a role for machines in social Q&A.
"The answers are out there. We want to index them."
Ask has recently announced that it is revamping its search engine to have a greater focus on the question and answer services it initially provided.
Last month, Greg Sterling, a contributing editor on Search Engine Land, said the integration of Q&A into search could generate higher engagement and new usage.