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by Stephen Logan on 4th October 2010
The latest edition of the Google Keyword Tool can help its users identify traffic coming to their website from the mobile internet.
According to Search Engine Watch commentator Paul Burani, this is one of the key advantages of the new offering over its predecessors for users of SEO services.
He pointed out that there are considerable differences between the types of searches that will be made on computers and mobile devices.
"Searcher's intent, query language, context, even screen and browser limitations – these all vary widely from the big screen to the little screen," said Mr Burani.
He added that, for example, the keyword 'Italian restaurants' gets more than 16 per cent of its queries on mobiles, while 'management consultants' only has 0.2 per cent of its search volumes coming from such devices.
The new Keywords Tool also allows users to select negative keywords, which are search queries they do not want their AdWords commercials to be associated with.