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by Stephen Logan on 20th January 2011
The economy that is emerging from the recession may be different to that which entered it, as it is claimed the market now "caters to online transactions".
According to the Fontana Herald News, new businesses are getting more customers via the web than ever before, which means many may wish to boost their online marketing efforts to exploit this opportunity.
Pay per click services are an option, the news source acknowledges, as well as aiming to optimise search engine results via website codes.
The article notes it is relatively easy for firms to gain an online presence, due to the low monetary risk involved with creating a web trade.
But that does not mean websites are not as effective as traditional means, as it is claimed the internet "has evolved into a powerful business medium for all generations".
The suggestions follow advice from Business Insider, which warned companies that fail to exploit their online potential can look foolish.