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by Mike Essex on 8th February 2011
Companies who are trying to make themselves known via the internet may be concerned if they receive a negative review.
But according to an advice piece from Search Engine Watch, users of SEO services have an array of methods to deal with such posts and minimise damage.
It suggests acknowledging the comments and perhaps writing a response that is clear and considered, as well as polite and truthful.
Calming down after reading such reviews is essential and firms might also be wise to get another person to read the response before posting it, to ensure it reflects well upon the business.
Another option is to aim to generate an array of positive feedback so the earlier one is given less prominence in search engine results pages.
This should not, however, be used as a response to spam the provider and must instead be accurate and realistic.
Those working in the hospitality sector may find this advice particularly useful, as the Morning Advertiser recently suggested maintaining a positive internet reputation is essential.