Music Direct to Mobile ‘Not Gone Anywhere’

by Samantha Noble on 1st June 2010

Marketing managers are being told that music downloads straight to mobile phones have not taken hold since their introduction, despite the popularity of other applications.

Tim Green, executive editor of mobile content industry trade magazine Mobile Entertainment, suggested that this method of listening to tracks "hasn’t really gone anywhere" over the last five years – a point that may be of interest to those who use professional link building services.

Research from comScore indicated that, in the five leading European mobile markets, just eight per cent of people who listen to music on their handsets downloaded their purchases directly.

He said that although network operators envisaged a future with their portals playing a prominent role, it had not worked out that way and a bad user experience contributed to that failure.

Meanwhile, the expert commented that other applications for music downloads such as iTunes have constantly maintained popularity and others including Amazon’s offering have also flourished.