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by Lucy Griffiths on 7th October 2008
We reported back in May (MSN Cashback – The Future of Search?) that Microsoft had launched its new Cashback scheme for US searchers.
As a reminder, this is Microsoft’s way of rewarding searchers who make purchases online through Live Search.
Without exaggerating it’s performance, Hitwise have just published research that shows that MSN Cashback is showing good growth with it accounting for 6.29% of traffic to live.com compared with just 3.75% eleven weeks ago.
This has to be seen in context with Google clearly dominating the US search landscape with 70% of all searches and Microsoft’s properties way down in third place with 5.4%. Still, this model will be an interesting one to monitor in future months, given the economic climate, as online shoppers look to the Internet to bag a bargain!