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by Stephen Logan on 30th September 2010
More consumers will view display advertising on their mobiles than on traditional computing devices in the near future.
This is according to Google's Barry Salzman, managing director of media and platforms for the Americas and Neal Mohan, vice president of product management, who made the forecast as part of a series of predictions for what the market will look like in 2015.
The pair told users of pay per click management services: "With smartphone growth skyrocketing, mobile is going be the number one screen through which users engage with advertisers'digital brands."
By the same year, the duo predict that 75 per cent of internet advertising will be "social" in nature, being commented on, recommended and shared by users across different formats and sites.
Earlier this month, Search Engine Watch columnist Adam Goldberg advised that pay per click adverts should be chiefly focused on bringing in the most profit possible rather than being designed to get a good quality score from search engines.