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by Mike Essex on 10th February 2011
Mobile web has led to a dramatic change in the way consumers behave around the world.
Google's Inside AdWords blog explains: "Billions of people are using their smartphones to search for information, consume news, watch videos, interact through social networks and engage with advertising every day."
This means mobile marketing has to keep up with the change, which may include examining the use of pay per click services to ensure they are optimised for this market.
Those who want to know more about the industry should tune in to the live streaming of the Think Mobile conference between a range of experts today (February 10th), which will begin at 13:05 EST (18:05 GMT).
It is possible to listen to the conference between the professionals either via a computer or mobile device, after registering for the virtual event.
Recent statistics from Gartner revealing a 72.1 per cent rise in the sale of smartphones in 2010 suggests the importance or mobile marketing could be set to increase further.