Mobile Searching ‘Is Growing Fast’

by Mike Essex on 12th January 2011

A greater number of people are using their smartphones when they have a query to search for.

Inside AdWords explains Google has seen mobile searches rise by more than five times the amount they were at two years ago.

And the third quarter of 2010 alone saw these queries boom by 130 per cent compared with the same period during the previous year.

This may interest firms using pay per click services and the news source claims "more and more of you are looking to capitalise on the mobile advertising opportunity".

Certain gadgets may be of assistance, such as the keyword tool from Google, which allows users to build better phrases that will specifically target mobile users.

It is then possible to view statistics that are specific to set devices, whether this is those with full internet browsers, WAP browsers or both together.

ForeSee recently revealed more than 30 per cent of shoppers use their mobile phones to make a purchase, so optimising this gadget may be particularly useful for retailers.