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by Mike Essex on 25th January 2011
Firms must ensure they stay on top of mobile search, because the sector is growing all the time.
An advice piece from Search Engine Land explains local search is particularly important, as "location is often at the heart of mobile search queries".
This means businesses may have to implement SEO services in order to make the most of this market.
While some may be tempted to treat this in the same way as ordinary internet searches, the article warns there are a number of differences – one of them being mobile visitors view fewer pages than web users.
The reasons for this are relatively obvious, as people are unlikely to want to click around a lot when they are using their mobile phones, particularly if the sites are not optimised for this sort of viewing and are uncomfortable to navigate.
Google recently revealed it has seen mobile searches rise by more than five times in the past two years, which further emphasises the importance of this sector.