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by Mike Essex on 28th January 2011
Consumers are increasingly using mobile internet in order to rate their shopping experience and compare different products.
This is the finding of the latest eCustomerServiceIndex results from eDigitalResearch and IMRG, which may be of interest to users of SEO services.
Online marketing could become increasingly vital, as the study revealed consumers expect a "seamless" shopping experience and also want to ensure they are getting the best possible deal.
Some 25 per cent of smartphone users have entered a high street store and scanned barcodes to look up the item online and see if it can be found at a cheaper rate.
IMRG managing director David Smith said: "Developments in mobile-commerce have led to the phenomenon of the ever-connected consumer, who can access multiple retailer channels concurrently."
People are taking to social networking sites to tell their friends if they are stuck in a long queue or receiving a poor service, he added.
Search Engine Land recently advised companies to connect with a variety of these forums in order to market their services to a wide audience.