Mobile Adverts ‘Are Effective’

by Mike Essex on 13th May 2010

Advertisements on portable devices such as smartphones are being welcomed by consumers, according to a recent study.

JiWire, which specialises in targeting media audiences through this method of communication, revealed that 52 per cent of users have acted based on a promotion put before them in a phone application during April.

A further 18 per cent made a purchase directly from such advertisements in the last month, which may interest marketing professionals including those who use the services of an SEO company and are looking to utilise increasing internet usage through these devices.

In addition, 53 per cent of people surveyed told researchers they are willing to share their location with companies in order to receive localised and targeted product information.

However, 76 per cent indicated that they would rather a phone application remained free and supported by advertising than have to pay a premium upfront for those services.

It is possibly a good indication to marketers about the buying habits and wishes of people using internet connections through their mobile phone, especially with the recent roll out of Google mobile search interface.