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Advertising on mobile phones has changed substantially in recent years and has the potential to see significant growth in the future, an industry insider has asserted.
Eva Berg-Winters, digital media expert at PricewaterhouseCoopers, highlighted the impact of smartphones such as the iPhone, which have helped transform the mobile marketing landscape.
She described how the advertising industry has undergone "tremendous change", with the market for promotions on mobile devices growing during that time.
Ms Berg-Winters predicted that this trend could continue and see the sector establishing itself more firmly as a result of further take up of smartphones.
"Across the media industry, digitisation has transformed business models structurally and this will continue through 2010 and beyond," she added.
This month, ZenithOptiMedia estimated that the world advertising market could see growth of 0.9 per cent in 2010, after experiencing a difficult year in 2009.
The report showed that spending in the sector fell by 10.2 per cent during the past 12 months.
Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
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2 Comments
Manoj Kandasamy 4th January 2010
Hi Stephen,
Its true that mobile devices play a tremendous role in engaging with the on-the go consumers. Consumers are matured today and they are future ready. But the challenges will the ad agencies and brands are ready to walk with the small guy-The consumer.
Mobile is a medium that needed to the treated in a different way. We should not treat it as like the traditional media OR Online media.
Marketers has to have strategies stemmed from the insights from mobile consumers. After all mobile is not about the device. Its about the on-the-go consumer.
Stephen 4th January 2010
Hi Manoj,
Thanks for your comments. You are absolutely right, whilst the mobile advertising industry is undoubtedly going to see growth in 2010 people have to give it the respect it deserves and approach it in a whole new way. It is going to be an interesting challenge for marketers to fully optimise the potential of the mobile Internet, as it is an entirely different entity to your online or offline markets.
Stephen