Mobile Ad Campaigns ‘Can Benefit From Ad Preview Tool’

by Mike Essex on 20th January 2011

Companies looking to extend their mobile advertising could sample Google's new Ad Preview Tool.

It allows users of pay per click services and other firms to see how their advertisements will appear on the search engine without additional clicks.

The Inside AdWords blog explains: "This feature is especially relevant if you're using location extensions to target your mobile ad campaign to an area other than your physical location."

Latitude and longitude information must be entered and users are then able to see whether their ads are being seen by those with mobiles in specific locations.

There is the option to inform people how far away they are from the business location via the hyperlocal distance marker.

If the advertisement is not appearing in the way that was intended, the new tool explains why this is the case and suggests how to improve matters.

Those requiring further assistance with their AdWords account may have found Google's free online remarketing course, held yesterday (January 19th) of use.