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In a world full of mega-money purchases and deals, Microsoft has set the Internet alight with an offer of $44.6bn (£22.4bn) in cash and stock to buy Yahoo.
This offer is 62% higher than Yahoo’s closing share price on Thursday 31st January 2008.
As of today, there’s been no comment from the search company so at the moment it’s just a question of ‘watch this space’.
Let’s just hope that the Internet doesn’t just end up being divided up between Google and Microsoft with any hint of individuality being snuffed out my the mere offer of a few billion dollars…
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
12th Mar 2015 Paid Search | 3 Comments
The rise and importance of content creation as a whole means that making your static adverts stand out can become more difficult. You’re advertising alongside better quality website content, so your adverts need to pack a punch. One way to help stand out is to utilise video in your adverts. This can gain valuable interactions […]
28th Mar 2014 Brand | No Comments
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best […]
29th Jul 2014 Paid Search | No Comments
You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions. To put it simply, Native Advertising is a […]
29th Oct 2014 | No Comments
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry. Samantha will be talking about why SEO’s need […]
19th Mar 2015 Content Marketing | 2 Comments
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
23rd Sep 2014 Social Media | 4 Comments
Most of you will have heard of the terminology “black hat” when it comes to either SEO or Digital Marketing in general. But what about when it comes to Social Media? You may not even know if you’re engaging in such activity – so that’s why we want to make you and your business aware […]
20th Feb 2015 Brand | No Comments
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme. These last nine years have flown by, and […]
27th May 2014 Analytics | 3 Comments
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom. Business websites need to serve the business. Understanding what role your site plays in […]
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