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In a world full of mega-money purchases and deals, Microsoft has set the Internet alight with an offer of $44.6bn (£22.4bn) in cash and stock to buy Yahoo.
This offer is 62% higher than Yahoo’s closing share price on Thursday 31st January 2008.
As of today, there’s been no comment from the search company so at the moment it’s just a question of ‘watch this space’.
Let’s just hope that the Internet doesn’t just end up being divided up between Google and Microsoft with any hint of individuality being snuffed out my the mere offer of a few billion dollars…
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
28th Mar 2014 Brand | No Comments
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best […]
11th Feb 2014 Brand | No Comments
The last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased. In this post I’ve looked at the evolution of web design […]
6th Mar 2014 Social Media | 1 Comment
Last month I wrote a blog post providing several ways for business owners and employees to improve personal profiles and company pages on LinkedIn. Now it’s time to drill down and show you how to use LinkedIn to generate leads and recruit without spending a fortune. The following is the result of spending countless hours […]
29th Jul 2014 Paid Search | No Comments
You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions. To put it simply, Native Advertising is a […]
29th Oct 2014 | No Comments
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry. Samantha will be talking about why SEO’s need […]
23rd Sep 2014 Social Media | 4 Comments
Most of you will have heard of the terminology “black hat” when it comes to either SEO or Digital Marketing in general. But what about when it comes to Social Media? You may not even know if you’re engaging in such activity – so that’s why we want to make you and your business aware […]
3rd Mar 2014 Social Media | 2 Comments
No link between SEO and +1s? No problem. But to give up on social media and go into SEO alone is about as sensible as shooting yourself in the foot, then shooting the other foot so it matches. In this post, I’m going to look at why it doesn’t matter if SEO social signals don’t exist and […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
27th May 2014 Analytics | 3 Comments
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom. Business websites need to serve the business. Understanding what role your site plays in […]
26th Feb 2014 Content Marketing | 9 Comments
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and […]
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