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by Oliver Ewbank on 6th December 2010
The current cold snap affecting the UK could help to make Mega Monday even more profitable for businesses, it has been predicted.
According to BBC News, today (December 6th 2010) is expected to be the busiest day of the year for online retailers and the freezing conditions outside mean more consumers will be opting to stay in the warm and purchase goods on their computers rather than braving the inclement conditions on the high street.
The snow seems to be already increasing sales, with John Lewis reporting a 47 per cent increase in purchases on its website last week.
It is expected Brits will shell out around £500 million during Mega Monday this year.
Tom MacLennan, head of lender services at business services company RSM Tenon, said: "Retailers want to capitalise on the Christmas period as they know that everyone traditionally spends at Christmas time and tightens their belts in January."
According to the Met Office, Scotland, Northern Ireland and parts of northern England could all see further snowfall during the course of today.