Marketers Told of Mobile Gaming Performance

by Lucy Griffiths on 18th May 2010

Marketing professionals are learning that downloadable mobile gaming revenue is to increase by around one-fifth this year, according to new research.

Data from Gartner highlighted that this kind of product currently dominates the phone application market, accounting for up to 80 per cent of consumer activity in this area – a statistic that may interest professionals using SEO services in their online strategy.

In total, revenue from gaming is set to reach $5.6 billion (£3.88 billion) this year and could grow to $11.4 billion by 2014.

Furthermore, the popularity of mobile applications has triggered competition among developers and a range of new features for the consumer market.

A key point that marketers may be intrigued by, with regards to gaming, is a survey by JiWire last week which indicated that 76 per cent of people wanted free applications supported by adverts rather than having to pay a premium on such content.

This is reflected in the Gartner statistics, which note that 60 to 70 per cent of downloaded games are provided free of charge.