Marketers Should Consider Speed in Online Strategy

by Oliver Ewbank on 28th April 2010

Businesses that want their websites to help boost sales are being told to consider the speed of a search result appearing on a potential customer’s screen.

Writing for Online Media Daily, Jon Baron commented that Google’s decision to weight some of its priority to pages that load faster with its SEO services is aimed at boost the user’s experience.

"The message is clear for website owners, make great websites but don’t forget to think about your consumer. Keep the balance of rich experience to speed in the forefront of your mind," he said.

However, Mr Baron noted that one of the main reasons why webmasters have not thought of this sooner is because some of the best web pages carry heavy graphics and detail.

Google itself is inviting professionals to use some of its advice tools in order to help speed up the experience of online media for their users.