Marketers ‘Poised to Increase Online Spend’

by Stephen Logan on 4th February 2010

Advertisers look set to increase the amount of their marketing budget that they allocate to digital mediums, such as the internet and mobile devices.

This is according to a new survey by ExactTarget, which found that 66 per cent of companies will be increasing the amount they spend on web promotions such as SEO marketing services in 2010.

Peter McCormick, general manager and co-founder of the organisation, claimed that the goal of developing a brand image has been a major "driver" of those firms that are switching funds across to online advertising techniques.

It was found that there may be 17 per cent "surge" in spending this year in the digital marketing sector, as many firms move away from the traditional mediums of television, radio and print.

He remarked: "The shift from offline to online is in full swing as marketers look to measure direct increases in top-line sales, site traffic and improve overall marketing return on investment."

This week, director of operations at Interactive Media in Retail Group David Smith claimed that the UK is well-suited to web transactions.