Marketers Can Optimise Yahoo! Advertising Campaigns

by Lucy Griffiths on 6th May 2010

Marketing managers could be interested by news that Yahoo! has unveiled a network distribution feature that might benefit company advertising campaigns.

Writing for the official marketing blog, Ashok Kanjamala, senior product marketing manager at Yahoo! Search said that the new application could allow more companies to adjust its plan in a bid to maximise return on investment through its depth of information offered.

The development may be of use to marketing professionals, including those who use professional SEO services as part of its online strategy, with its variety of tools to tailor an approach to their organisation’s needs.

As Mr Kanjamala noted representatives can merely leaving the network distribution level at "entire network" belonging to the search interface, but they can alter to advertise only on Yahoo! Search or the firm’s partner sites.

The search engine began as the hobby of two Stanford Ph.D students in 1994 and has expanded into a global brand that operates in more 25 countries and in excess of 30 languages.