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by Stephen Logan on 28th January 2011
Businesses may be wise to adapt their marketing efforts to deal with a rise in the popularity of local search.
An article from Search Engine Watch states: "Local search results are getting increasingly important," meaning users of SEO services may have to acclimatise to this trend.
It states link building is set to be even more important and firms should view their address as the vital link.
This should list the company name, address and show other relevant pieces of information for visitors.
The news source also points out that Google views the company name in online address listing as one of the most important signals, so attention should be paid to getting this right.
Now could be the ideal time to put effort into this development, as the advice piece suggests competitors may not yet have cottoned onto the changes.
Google's Ad Preview tool could be ideal for those keen to see how their advertisements will appear on the search engine in various location without additional clicks.