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by Andy Williams on 17th September 2010
Companies running online marketing campaigns that aim to capitalise on SEO techniques should think about employing link building services.
This is according to an advice piece on the Electro Articles website, which pointed out that it can be difficult for businesses to assess what are the best methods for link building.
It pointed out that there are many methods of link building which are actually penalised by Google, such as link farming and link clustering – meaning experts could be needed to ensure proper SEO strategies are being employed.
"If you want to suck the link juice which will energise you for a long time, then you need to prefer to go in the straight path with the help of a link building service," the website advised.
Earlier this week, Search Engine Watch commentator Kaila Strong explained that incorporating a blog on to a company's Facebook page can aid link building.