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by Lucy Griffiths on 1st September 2010
There are a number of potential sources from which websites can link to.
Search Engine Watch columnist Jeremy Bencken explained that successful link building campaigns are reliant on tracking down useful new prospects.
He advised that online companies track potential opportunities by type, with a typical list including categories such as guest posts, forums, directory listings and websites which offer relevant content.
"If you run multiple campaigns to promote different linkable assets, you should also tag and count opportunities based on which content you plan to promote," Mr Bencken went on to add.
Earlier this week, his fellow Search Engine Watch commentator Jennifer Van Iderstyne explained that companies should think laterally when coming up with their link building strategy.
She said that linking to local businesses as well as diverting customers to websites that are likely to be relevant to their interests are both good techniques when conducting such online work.