Link builders ‘must apply discretion’

by Oliver Ewbank on 10th August 2010

Companies looking for high-quality, relevant websites to be linked to must apply a level of discretion in what they allow on their own pages.

According to Search Engine Watch commentator Kristi Hines, having bad links on the same page or site that have not been properly monitored can have a negative impact on a company’s online reputation.

“Pages without discretion can include some free directories (or even paid ones), blogs that auto approve comments, and … link farms/link exchange pages,” she said.

Ms Hines added those involved with link building campaigns should also be careful to ensure links go straight to the website which has been referenced.

Earlier this month, Search Marketing Weekly columnist Greg Shuey said that companies looking to achieve more online through link building should think about using guest bloggers.

He said that such people can provide content that will be linked to and therefore help to push a website towards the top of search engine rankings.