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Is the New Express Beta Site a Design Fail?

Stephen Logan

by Stephen Logan on 13th August 2009

The Express have unveiled their new website makeover and whilst it certainly represents a giant stride, it’s a little hard to tell whether it’s forward or back.

Teething problems are to be expected whenever you release a completely new concept, but the new site appears to miss the mark on a number of levels. Whilst some errors are forgivable others are a little more baffling and even laughable.

Take for example the image below. It’s a snapshot of one of the news sections, in this case Rugby League. The snippet of information in the main story is cut short at an arbitrary point, just as they are throughout. One headline ‘Wild disappointed he’ doesn’t appear to be finished, unless of course Wild did in fact disappoint ‘he’.


Unfortunately the errors continue with the following; a cardinal sin of website design, the spelling mistake. It’s particularly galling considering it’s for a newspaper site, but I’m guessing Richard Desmond won’t be finding too much ‘entertainmnent’ in this particular gaffe.


Overall the site is just too busy and the home page too big. I think it’s far  from being a write-off, but the designers appear to have fallen into the same trap as Yahoo by cluttering up the homepage with too much information, and, ironically too little where it’s needed.

At the moment I think it is a design fail, no two ways about it. But it’s not irreversible and for now I’ll give them the benefit of the doubt, could do better would be the underlying message though.

What’s your opinion on the new Express site? Is it a monumental masterstroke or a design disaster?

Stephen Logan

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.


  • Jake Holman 17th August 2009

    (Replied on Twitter, then realised the @ImpactMediaLtd is a stream, so unlikely to get a response, in itself a Social Media fail)

    Would help if the Express article linked the beta site, otherwise it’s a Subjective/Rhetorical Question you’re asking

    Reply to this comment

  • Stephen Logan

    Stephen 19th August 2009

    A fair point. Although unfortunately The Express reverted back to their original design – or a modification of it – prior to the post’s release; so one way or the other it was either going to look like a subjective critique or just hugely inaccurate (based on the fact that it no longer had the design shown above).

    Reply to this comment

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