Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
Google announced today they have purchased Motorola Mobility for $12.5 billion (£7.7 billion) according to reports (Source: BBC). If approved by regulators, this will be their biggest purchase to date and represents a significant step forward for Google who aren’t shy of splashing the cash on acquisitions.
Their latest financial figures indicate they’re in a position to make purchases, either to beat competition or to evolve their own services [See: Despite Spending Big, Google Posts Huge Q2 Profits]. This latest purchase is a definite case of doing both those things, as they turn their attentions to a mobile market which, despite the growth of Android, is still dominated by Apple.
Some quarters have raised the issue of Google paying an over inflated price. Motorola Mobility’s share price soared to a whopping £40 per share or $12.5 billion in total, which is a massive 63% over the share price they recorded on Friday. However it isn’t as if Google couldn’t afford to make the purchase, and for them it’s what the deal represents going forward rather than this initial payment.
For example, it will give them the perfect opportunity to dent the mobile share market, currently occupied by their biggest rival Apple as well as Microsoft, Nokia and the recently faltering RIM who make BlackBerry devices.
However Google are no strangers to this market as their Android operating system actually makes up about 40% of the market, compared to Apple iOS’s 26.6% and RIM’s 23.4%. The Android system represents a third-party deal with hardware providers such as HTC, Samsung and others. It’s the dominant operating system in the US, but Google clearly want more, and want to develop the Android platform whilst designing their own hardware.
For Motorola Mobility, the deal “offers significant value for [their] stockholders and provides compelling new opportunities for our employees, customers, and partners around the world” according to their CEO Sanjay Jha. For Google their CEO Larry Page said that “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies…together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners, and developers.”
In an industry that is highly competitive, it’s a bold move from Google, but nonetheless it’s a clear message to their rivals and perhaps Apple most of all. It looks like they will aim to provide mobile systems with a tight integration of Android based software and new Motorola Mobility hardware.
Whilst this is an exciting move for both Motorola Mobility and Google, it is also great for consumers too; already there is talk of joint Google Chromebook and mobile devices. That is assuming the deal is approved by regulators, in which case Google believe it could be completed by late this year or early 2012.
Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.
22nd Jul 2015 SEO | 1 Comment
Today, I had the pleasure of speaking at Learn Inbound in Dublin. My talk focused on Google’s recent mobile update and how you can take steps to understand the effect it has had on your website.
25th Jun 2015 SEO | 11 Comments
April 21st 2015 saw a landmark moment for mobile users of the search giant, Google. On this day, a significant update to their algorithm was designed to boost mobile friendly pages in Google’s mobile search results. But what were the effects to businesses around the world?
5th Feb 2015 SEO | 8 Comments
It’s unlikely that you haven’t heard about the upcoming release of 50 Shades of Grey, the film adaptation of the hugely successful pop-erotica book of the same name. It’s much more likely that you haven’t heard of 50 Shades Of Google. That’s because I made it up. In this post I have looked at a […]
12th Mar 2015 Paid Search | 3 Comments
The rise and importance of content creation as a whole means that making your static adverts stand out can become more difficult. You’re advertising alongside better quality website content, so your adverts need to pack a punch. One way to help stand out is to utilise video in your adverts. This can gain valuable interactions […]
4th Dec 2014 Paid Search | 2 Comments
When you look back at your Cost per Click (CPC) figures over the past 12 months, how do they appear? It’s likely they have risen unless you’ve only focused on mobile devices or very niche or declining industries. If you’re a retail or seasonal business you’ll likely be seeing a seasonal increase in CPCs as everyone […]
26th Mar 2015 SEO | No Comments
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
26th Feb 2015 Social Media | 4 Comments
Early in February 2015, a great big slab of news landed in everyone’s news feeds – Twitter and Google had struck a deal to show tweets in SERPs. Déjà vu? Maybe it’s 2009 again… But how can this help the parties involved, why are they going for it? And what does this mean for your SEO?
2nd Oct 2014 Analytics | 4 Comments
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process).
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest.
16th Apr 2015 Paid Search | 3 Comments
Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping.
Like what you see? Contact Us on 03332 207 677
Copyright © 2006 - 2015, Koozai Ltd