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by Lucy Griffiths on 1st June 2010
Marketing managers are being told that Apple’s new iPad is capable of many things and consumers are identifying its internet capability as its key feature as it goes on sale in the UK.
John Tearle, a research consultant in the technology division of TNS Research, suggested that the global brand has earned a reputation for delivering accessible products and ease of use – a point that may be of interest to those who use SEO services.
However, data from TNS indicated that 65 per cent of British consumers are unable to name specific features available with the new iPad, which had its UK release pushed back due to demand from the US market.
He suggested that the new product may play well in London with 27 per cent of Londoners saying they intend to buy one and Mr Tearle predicted that digital editions of magazines could be a big hit with those who purchase the device.
The expert added that he expected its internet capability to be the iPad’s main draw for consumers.