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by Stephen Logan on 14th December 2009
An industry insider has claimed that the internet is driving economic growth as a result of the benefits it offers.
Joe Kingsbury, programme director of National Endowment for Science, Technology and the Arts (Nesta), pointed out that consumers are given more choice online leading to more competition, making SEO services more relevant.
He made his comments following the publication of the pre-budget report, in which chancellor of the exchequer Alistair Darling indicated that he wants 90 per cent of the UK to have "super-fast" broadband accessibility by the end of 2017.
Mr Kingsbury also stated that the use of the internet enables the government to develop the way that it provides public services.
"Web applications, services and platforms improve productivity and make it easier for businesses to collaborate and access new markets via digital distribution and online retail," he explained.
In his view, the innovations that appear as a result of internet activity often increase efficiency as well.