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by Stephen Logan on 20th January 2010
Companies can open up an international customer base by using search engine optimisation (SEO) techniques, according to one industry source.
Writing for Search Engine Land, Bill Hunt described how the opportunity to reach an international audience is not only open to larger companies.
Using SEO marketing services, small to medium-sized enterprises (SMEs) can leverage the internet to reach new consumers, he continued.
Mr Hunt suggested that there could be many reasons why SEO is only now opening up new borders, but what is important is that it is allowing businesses to expand.
"No matter what the reason, the reality is that the time for global search marketing has finally arrived," he said.
The first time Mr Hunt managed to internationally source a product was in 1994 using AltaVista and a "painfully slow" China Online internet connection, but he stated that current conditions make such a practice far easier.
Recently, marketing manager at agenda21 digital Rhys Williams predicted that advertising on Google Street View could be a popular marketing method for SMEs.