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by Andy Williams on 7th June 2010
Making the most of SEO can mean taking stock of a variety of factors that go into the composition of a website and is more complex than "building a single graph" to analyse performance, according to one expert.
John Greer advised readers of Search Engine Watch and clients of SEO service providers to think of this format less like buying spots for a marketing campaign and more as a quest of making an online destination usable and accessible to potential customers.
He also recommended that companies study traffic figures across a site and see if there are previously unconsidered factors like seasonal differences or even if other pages are still performing well, even when it appears that results are down.
Furthermore, organisations were asked to consider keeping tabs on qualitative objectives such as brand message and maintaining a well linked online product.
Last week, Search Engine Guide observed that organic search is as much about the methods used to obtain rankings as the result itself.