Indexing Fewer Pages ‘Can Improve Conversion Rates’

by Lucy Griffiths on 8th October 2010

Online companies have been advised to be selective in choosing which pages they index.

Search Engine Watch columnist Mathieu Burgerhout explained that websites are typically made up of "important" and "unimportant" pages, with the latter featuring duplicate content.

He stated that users of SEO services should try to ensure these pages are not indexed through the use of meta tags.

"This option is easy to implement and fairly effective. Add the meta tag 'robots' to pages you don't want to have indexed. To prevent it from being indexed, you add the 'noindex' instruction," Mr Burgerhout said.

He pointed out that this will lead to more hits on money-making pages and improve conversion rates.

Earlier this week, fellow Search Engine Watch commentator Kevin Gibbons said that paid search campaigns need to be carefully targeted at relevant consumers.

He stated that businesses should be focused on the quality and not the quantity of the internet traffic they are receiving.