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by Oliver Ewbank on 4th January 2011
Online businesses should have a separate SEO strategy aimed at picking up local customers in addition to their more traditional campaigns focused on general web users.
This is the advice of Search Engine Land columnist Eric Enge, who noted that there are "major differences" between the two disciplines, with alternative sets of algorithms used for each.
"With Google increasing its focus on search queries with local intent, the importance of having a local SEO strategy is growing rapidly," he told users of SEO services.
Mr Enge said that at the moment, businesses with the ability to invest more money into local search can be more effective at this than their smaller rivals.
Last month, his fellow Search Engine Land commentator Aaron Goldman predicted SEO will continue to form an important part of digital marketing strategies next year.
He said online businesses should be aware of likely gains in popularity for Bing over the course of 2011.