Image Search Ads Service to Be Extended

by Oliver Ewbank on 17th November 2010

Google's fledging Image Search Ads service is to be extended to include rich media leaderboard units which invite internet users to try new products and services.

The marketing channel was launched in July, working on Google Images search results, with the display ads being shown for certain queries in the UK and US.

Nathania Lozada, a member of the Inside AdWords, told users of pay per click services a global rollout of the service is planned in the near future.

"You now have a great opportunity to reach users with engaging ads, whether your goal is to build brand awareness or to drive clicks and conversions," the official said.

It was pointed out advertising on Google Images can put companies into contact with hundreds of millions of potential online customers.

Under the service, the commercials only appear to users through keyword targeting, with the adverts being priced in the same way as standard AdWords promotions.