Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
by Stephen Logan on 22nd February 2010
Inbound links from respectable, reputable websites are "a very positive influence" for websites with regards to their search rankings, writes Rick DeJarnette.
Writing on the Bing Community blog, he explains that the value of decent incoming links is well known by savvy webmasters.
However, he warns against "loathsome, link-level web spam" – where quantity is substituted for the quality of the links.
Mr DeJarnette explains that, if large numbers of low-quality links are detected leading to a site, it is examined in closer detail by the leading search engines.
This can lead to its page content being deemed to be of lower quality – potentially highlighting the importance of professional link building expertise to avoid being penalised.
He previously blogged about the importance of inbound links appearing "natural" and not a faked attempt to manipulate the search engines, something that professional link building practitioners can ensure does not become an issue.