Google’s MySpace Integration ‘Poses Challenges for SEO’

by Stephen Logan on 19th February 2010

One expert has commented on Google’s decision to integrate MySpace updates into its Universal Search.

The change means that users can now receive real-time status updates from the social networking site when they browse the main search engine results pages.

However, Sam Tilston, marketing director of memorybits.co.uk, said that Universal Search does pose some challenges, as search marketers can no longer focus solely on SEO services, search positions and driving web traffic.

Instead, "they now have to create content and build links to web properties that are included in Google’s universal search", he explained.

For example, a press release optimised with keywords may only put a company on the top page of a Google search temporarily and with little effect.

If search marketers do not adapt their focus, competitors will gain advantages over them, Mr Tilston added.

Google first launched Universal Search on May 16th 2007 it also includes a Twitter application that enables businesses to cross-post updates into MySpace.