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by Stephen Logan on 17th December 2009
A new application released by Google shows businesses how much of a web page an online user can see without scrolling down, which may allow them to optimises their sites.
Writing on the company’s official blog, senior software engineer Bruno Bowden explained that people’s browsers are not set at one size.
As a result, some users may need to scroll down to see an item at the bottom of the page, which is an obstacle that users of professional SEO services may want to avoid.
Using sample data from people using Google’s search engine, Browser Size is able to offer an idea as to what percentage of consumers will be able to see sections of a given webpage without scrolling, noted Mr Bowden.
He commented: "For example, on the download page for Google Earth, the install rate increased by 10 per cent when we moved the Download button 100 pixels upward."
This week, Google announced that a Susan Boyle video was the most viewed item on YouTube this year, with more than 120 million hits.