Google Working on Interest Category Marketing Updates

by Samantha Noble on 30th September 2010

Google is beta testing a new type of interest-based advertising, the company has announced.

Google Working on Interest Category Marketing Updates Dan Friedman, a member of the Inside AdWords team, explained to users of professional SEO services that work is still being carried out on updates to its interest category marketing offering but Google expects advertisers will soon be able to use the service in their campaigns.

The system works by splitting users into various demographics and targeting them with ads that are most relevant to their interests, like sports or gardening products, for example.

"To help you better reach your customers … we're adding some new categories that will enable you to show ads that relate to demographic categories, such as age and gender," Mr Friedman explained.

Earlier this week, Google published an updated version of its SEO Starter Guide, complete with new tips on how to best optimise a website for users of mobile devices.

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.