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The introduction of Google's new URL shortener could have a significant impact on SEO campaigns.
A full launch of the goo.gl service, which turns long URLs into short URLs, took place last week, making it easier for users to share links on social networking sites such as Twitter.
According to an article on Search Engine Watch, link building efforts may be improved by goo.gl, as more links are shared on social networks and click-through rates increase.
"Goo.gl could work into Google's ranking algorithm and become a factor in real-time search results and possibly even regular search results if the shortener proves popular," the website added.
It went on to point out that Google will potentially be able to assess link sharing trends on social networks and factor those results into its ranking algorithm.
Last week, Google published an updated version of its SEO starter guide, complete with tips on how to best optimise a website for the mobile internet.
Samantha Noble
Samantha Noble is the Digital Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
3 Comments
Jayesh Pau 4th October 2010
this is very good news for all the webmasters, lets see if this factors can help us in link building improvements.
i like the feature of goo.gl.
Thanks
Jayesh
AJ 1st November 2010
How does it effect link building efforts outside of social media?
For example, I leave a comment on a blog which is relevant to one of the inner pages of my website and the link I leave in the ‘website’ section of my comment. Since the link I leave is an inner page it has a long URL which I have shortened using the goo.gl shortener.
What effect will such a link have on the SEO efforts for my site?
I understand that comment spam is looked down upon but this is an honest question and I have not been able to find an answer to this question anywhere.
Thanks
Adrian 2nd November 2010
Hi AJ. Thanks for stopping by and asking your question.
The honest answer, I’m afraid, is that we just don’t know at this stage. Most comment links are nofollow so, regardless of whether shortened or not, will not have SEO benefit in the way I believe, you intend. Personally, if you are finding blogs in your industry and genuinely want to leave a comment, just don’t worry about the SEO benefit and concentrate on the contribution you are making to that persons blog.
Sorry that I’m unable to give an answer for the goo.gl question specifically.